If you have not been living under a rock in the last few months, you have certainly heard about the Pokémon Go crazy. With people being accused of causing accidents, hurting themselves, continuing playing after being shot, and even playing to the point of death, the game has certainly caught a number of people’s attention, for both the good and the bad.
As we are looking at Pokémon Go, you will see that the company that makes it, Niantic, has been making some incredible money off of it. But how? We know that Pokémon Go is free to download and is the most talked about freeware out there at the moment, so how is it bringing in the cash?
Let’s first look at why so many people are downloading the freeware. Pokémon Go was released at the beginning of July 2016. The company said that it was a way to get people to enjoy playing a video game while simultaneously going outside and exercising. Since the United States especially seems to have a pretty continual issue with obesity, especially childhood obesity, this seems like a pretty big pro on the surface. Who doesn’t love running around and actually trying to catch Pokémon who may be lurking in your very home?
Of course the popularity has been met with scrutiny, with many people scoffing at the idea that others are spending their time playing a game rather than doing anything productive. But haters aside, Pokémon has been doing incredibly well.
Freemium games refer to games that were free to begin with but that you have to pay a premium fee in order to get the good stuff. Sometimes this comes off as a sly trick and you do not quite realize how much money you have spent on the game until you have actually spent it. Thankfully, with Pokémon Go, that is really not the case. You can play the game entirely free. The in-app purchases are there to make your play more enhanced, but is not required to make the game fun in general.
Even though you don’t have to spend the cash in order to play Pokémon Go well, the game is still bringing in an impressive amount of money. It is because the game has been so very popular and people are actually enjoying it, that they do not mind spending some money in order to get extra supplies or balls. It has been reported that the higher you go in the game, it becomes crucial for you to spend more money in order to climb up the later. This may not actually be the case, but it will make it easier to advance if can expand your Pokémon inventory, including the storage, training, hatching, and of course battling them.
In the game itself, you need PokéCoins, which is the currency of the game itself. You need the currency to buy the Poké Balls. You need the balls in order to catch the Pokémon to begin with. So you can see how people wind up buying things as they go. For $0.99, you can get 100 PokéCoins, which is not much for most users to spend in order to play. For the more serious users, they can pay out $99.99 in order to get 14,500 PokéCoins.
Because people love the game and they are initially brought into it with the logic that the game is free, people are far more willing to spend a dollar or two in order to keep their gameplay going and have more fun. Niantic built themselves a gold mine and marketed it so well that the following is dedicated enough to bring in more money. Naturally the popularity of the game will dwindle over time, but at the moment, with this form of freeware, Niantic found themselves a unicorn.